Why do retailers spent at all in Visual merchandising

1. VM generates constant sales growth

A sales floor designed in conformity with the brand…
• stimulates new needs and desires
• incites impulse purchases
• regulates and leads the customer/buyer
• allows for targeted presentation of products and offers
” … A perfectly implemented product presentation of the best sales vehicle of all.”

2. VM helps to create long term brand image for the retailers

A sales floor designed in conformity with the brand…
• transfers the brand image to the sales floor
• creates long-term brand sympathy
• creates trust through orientation
• provides a clear delineation from constantly exchangeable
labels.

” …Your own sales floor is the best advertising vehicle of all.”

3. VM helps to convert retail space into a mechanical sales system

A sales floor area designed in conformity with the brand…
• leads the customer well-directed through the entire sales floor
• makes self service possible through structured construction
• creates more productive sales areas requiring fewer personnel.
” … A well-structured sales floor promotes less need for personnel and high efficiency. As the sales are generates almost automatically

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