1.Create a Calendar for display changes: This may be called the commercial calendar, and to be based on the most frequent events in your Geographic’s together with seasons and your yearly markdown period. One need to take care of not having any overlaps on the suggested or planned events at any point of time. This will ensure there is no clutter in the store of different communication for different events and the store is able to direct and present one message at a given time. Remember, that along with the events there will also be New arrivals, promotional goods etc, which needs to have different treatment and displays.
2. Get the price ladder right: Don’t choose to display prominently products the customer already needs; those are what they are coming in your store for. Instead, remember a customer responds to things they want. So don’t display just the low priced merchandise but need to provide multiple rage, with quality/fashion difference, so that the visitor gets an overview of what is available and at what price. One needs to be cautious about not displaying the most expensive also, because it might make the visitor walk of. The value must be supported by giving extra information, props and lighting, so that it must be justified, and displaying close to the aisle to be of strategic.
3. Add-ons and accessories: Add-ons create an added functionality. It addresses to another need of the store visitors. It is very important to give the visitors with add-on-options, unless the visitor may not even know such an option available at times. Using appropriate add-ons helps increasing additional sales. It’s a way of saying OK you need this and are buying this, but you may also need this to enhance the use of the primary item you just bought.
4. Grouping and multiplying: It’s very important to group the merchandise as the way it is used. If the store is serving to different sections, it is wiser to separate the same with those relevant sections. For example—all items related to brewing and drinking tea. Odd numbers are best and most effective in grouping.
5. Colourize: Colourization or colour blocking helps in drawing the visitors to the particular merchandise. It makes the visitor Stop- and –Look.
6. Start closest to the door. Start with the display area closest to the front door and put your newest and best in the spotlight. Be sure to have several levels of height and enough products so that the customer can pick up and touch without having to totally dismantle your display.
7. Create Wow factor: Find a totally unrelated item, and put it in your display. It serves as a prop, its only purpose to grab your customer’s attention. It is not necessary to add a prop to every display, but the idea should always be there. You want customers to stop and wonder, “Why is that there?” They are intrigued and come in to learn more.
8. Light-up and Sell: Lighting your displays is important. Adjust overheard lighting. If you have a particularly dark display with no way to highlight it from above, consider moving it to an existing light source or light it from below with small spot lights. Remember, light makes the merchandise pop. There are many kinds of lights to bring your merchandise alive. For Key display area it is better to add spot lights which will enhance the features of your key merchandise. Lighting creates ambience to the store. So does it destroys not using it properly.
9. Convey a message: It’s not just the display but, it is also the message that conveys helps the visitor to make that buying decision. Stand back and try to see what is the message being conveyed through the display. Is it right and based on store’s objectives and commercial goals and current seasons and events?
The communication must be relevant and closed to the merchandise to make it effective. Make sure they are short and easy to read. The message must be positive and provoke positive action that is SALE.
If your customers are mostly seniors, make it easy on them by using larger fonts. Here-again one has to have an overview for not creating clutter and hiding the merchandise behind. So the size for the sign must also be right. Over the research it has found that letter having 2.5 centimetres can be read from a distance of 10 meters.
10. Track it. Monitor your computer printouts and inventory levels weekly. If something really takes off, be prepared to reorder immediately. If you have sold through your inventory and you have no back stock, change the display to something you have plenty of. If something doesn’t sell, try moving the same display to another location before giving up on it.
11. Add price tags. Make sure all of your stock is priced. No one wants to have to ask how much something is.
A product that is intended to sell must have a price tag. Here it is worth creating a format for pricing different merchandise within the store. Care must be taken to price small merchandise, transparent merchandise like glass ware and posters.
These are by no means all the ways to make your displays your silent salesperson, but they form a foundation that any retailer or small business can use to bump sales.