very interesting resource and must read
The textbook I use for this class is Visual Merchandising – Window and in-store displays for retail by Tony Morgan. I really like this book as it doesn’t read like the traditional textbook with too much technical jargon. It’s very informative and would make a great addition to the display person’s library whether they are a student or not.
I am happy to report the book has been updated and the second edition is out. Thank you very much to Laurence King Publishing for sending me a copy (one of the few perks of being a professor!).
This book will now become required reading in my class, before it was only on the suggested reading list, but I reference it so much and my students are in line to borrow my class copy, I’ve decided to make it mandatory. The cost is $40 (if you’re wondering) or about $26.00 on…
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