What is the Brand Storyline, my answer in Quora

Here is my answer to a question on what is the¬†brand storyline, that came across quora website. Thought it would be interesting to say it here too. In essence it the story mainly¬†told by the brand toto create an emotional connection with its target audience, and retold by, shared by many other stakeholders of the… Continue reading What is the Brand Storyline, my answer in Quora

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