What is the Brand Storyline, my answer in Quora

Here is my answer to a question on what is the brand storyline, that came across quora website. Thought it would be interesting to say it here too. In essence it the story mainly told by the brand toto create an emotional connection with its target audience, and retold by, shared by many other stakeholders of the… Continue reading What is the Brand Storyline, my answer in Quora

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The worlds NEW and favorite colour- blue

Oregon State University scientists discovered it by accident. The world’s most favourite colour is blue. Now, the many admirers of the hue can rejoice: There’s one more shade of it to love. The name is YInMn blue, and in two short words, it’s ridiculously stunning. YInMn, which is short for the chemicals it’s made from (Yttrium,… Continue reading The worlds NEW and favorite colour- blue

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Spotted… Window displays and other inspiration

The spotted window displays from various retailers. Hope it acts as inspiration for visual merchandising and window displays…

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Size of the Font – some basics

You, as a visual merchandiser working in a retail store must have faced many situation where the sales manager will come and say, I want this sign to be placed and I want the message be Big, or even bigger! Now its time to know how big is needed for the store visitors to read… Continue reading Size of the Font – some basics

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Visual merchandising Ideas – updated

1.Create a Calendar for display changes: This may be called the commercial calendar, and to be based on the most frequent events in your Geographic’s together with seasons and your yearly markdown period. One need to take care of not having any overlaps on the suggested or planned events at any point of time. This will… Continue reading Visual merchandising Ideas – updated

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Visual Communication

What is visual communication? There are many interpretations to suite different area, field or technology. Numerous studies agree that visual input has vastly more impact on our perceptions than any other medium. That means information, idea or concept which is visually communicated has a dramatic impact on the brain. How do we accept and perceive… Continue reading Visual Communication

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