1. Store Front: A quick glance should tell you what the merchandise is about, what type of merchandise you carry, or the services provided.Try designing an inviting entrance to make customers feel welcome and to encourage casual passers-by to enter. Make sure your entrance is not too cluttered and customers are able to enter easily… Continue reading Visual Merchandising Checklist
Put Yourself in a Creative State of Mind We all have some level of creativity within us. As with other activities, you can teach yourself to be more creative. Sometimes creative thinking requires us to look at things from new perspectives. Learn to unleash your inventive genius by thinking backwards. Here is an appropriate acronym… Continue reading Creative Thinking
What is visual communication? There are many interpretations to suite different area, field or technology. Numerous studies agree that visual input has vastly more impact on our perceptions than any other medium. That means information, idea or concept which is visually communicated has a dramatic impact on the brain. How do we accept and perceive… Continue reading Visual Communication
1. VM generates constant sales growth A sales floor designed in conformity with the brand… • stimulates new needs and desires • incites impulse purchases • regulates and leads the customer/buyer • allows for targeted presentation of products and offers” … A perfectly implemented product presentation of the best sales vehicle of all.” 2. VM… Continue reading Why do retailers spent at all in Visual merchandising
Visual merchandising support on the sales floor can result in up to 30% more turnover? Visual merchandising is the art of product presentation that… • informs the customer • stimulates purchase interest and • promotes sales.